How to succeed in the era of e-commerce?
19 January, 2022
Philip Kotler’s 10 Tips
Philip Kotler is known worldwide as the father of modern marketing thanks to his 4P model (product, place, price, promotion): product, place, price, and promotion. He is the author of over 15 books and numerous specialized articles on marketing studied at universities around the world.
Social listening is the monitoring of social media channels, forums, any customer feedback, and direct mentions of a brand or discussion of specific keywords, topics, industries. Facebook won’t tell you what people are interested in. But these social networks can be used to create the right message.
Entrepreneur has published 10 tips Kotler needs to add to his famous model to succeed in the e-commerce era.
Perfect marketing is when you send messages to the right person at the right time and in the right place.
Through the media, your ads will reach millions of people, but you won’t know if any of them really should buy from you.
Social listening is the monitoring of social media channels, forums, any customer feedback, and direct mentions of a brand or discussion of specific keywords, topics, industries. Facebook won’t tell you what people are interested in. But these social networks can be used to create the right message.
Digital platforms help segment your content so it reaches the people who want to hear it. Don’t pester others.
This consumer wants your ads to be part of their daily lives.
Satisfy the buyer experience in such a way that the consumer is so satisfied with your offer that he will tell others about you.
Disgruntled employees will berate your brand and treat your customers badly.
Make sure that your company’s shopping experience is special, and let the consumer remember the pleasure of shopping.
Simple things like treats, for example, apples in your store make a customer feel special.
Remember that you are offering not only a service or a product but an unforgettable experience.
