Five books on how to start your own business
Today, you do not need to have special education to start your own business. It is enough to improve individual skills and take the first steps. And you can start with business literature.
Here are five books that we recommend reading.
Steven Silbiger is a successful American marketing specialist. He graduated from Darden Business School, gained experience in various companies, and shared his knowledge in his book. This is a real encyclopedia of useful cases.
How to make a marketing plan, understand the financial documentation, form a team and set up communication in it, build a corporate culture. All this is told in the book.
Guy Kawasaki is one of Silicon Valley’s most famous venture capitalists. He founded Garage Technology Ventures, was Apple’s chief evangelist, and advised Motorola’s Google division. And then he described all his experience in a book.
How to start, develop and monetize your business — each of these blocks is detailed explained in the publication. And there are creative tasks that will help you better absorb the information.
Israel is a country with a unique entrepreneurial culture that, despite wars and unfavorable conditions, has successfully developed in terms of innovation. Dan Senor, a political consultant, and former Iraqi foreign policy adviser of Iraq with journalist Saul Singer share why this happened.
The book became a bestseller for The New York Times and has been translated into 30 languages.
The author of the book is Noam T. Wasserman, a professor at Harvard Business School. He spent years studying startups to figure out why some become unicorns and others quickly close. In the book, he shares everything that he managed to learn.
After reading, you will find out what rake startups often come across, and, perhaps, you can get around them in the future.
American entrepreneur Mike Michalowicz is convinced that you don’t have to have millions to start your own business. The main thing is to strongly believe in the idea and be in the “get-together” of like-minded people.
In the book, he explains his point of view in detail and shares insights on how to start a business when you don’t have much money.